How to Generate High-Quality Keywords for SEO?
If we search anything on Google or any other search engine, the result we get is because of the keywords. The main purpose of keyword research is to generate high traffic for the website.
Keywords are extremely valuable for search engine optimization, with the help of which you can bring your website higher in SERPs ranking.
Without keyword research, we are unable to know what term our customers search for and how we should optimize our blog so that quality traffic comes to our blog.
In this article we are going to share all about Keyword Research and its importance and how can you optimize your keyword for search engine optimization.
Table of Content
- What is keyword research?
- Benefits of keyword research.
- How to generate quality keywords for your SEO campaign?
- Google keyword planner
What is Keyword Research?
Keyword Research is a process with the help of which we research to find the most searched term on the search engine so that we can gain high-rank in the search engine by adding these popular search terms to our content.
Keywords are also a part of analyzing your business. With the help of its research, we can know which words people related to your industry are searching more on Google and how much competition there is? when once you have found these out, it becomes a little easier for you to make your presence online.
When we get to know about our competitor’s website from research, then we can check their content strategy and create a strategy for ourselves and we can easily understand our next blog topic.
Ultimately researching the phrases that people utilize to search for content and optimizing those phrases for your blog can navigate the Right Traffic to your website.
Benefits of Keyword Research
- If you are constantly creating content on your blog or website by doing keyword research, then you have chances of generating maximum loyal traffic and also getting ranked in Google.
- The more your content rank in search engines, the higher will be the authority of your domain.
- With the help of keyword research, you can easily find the topic of the next content for your blog or website. Which seems very difficult without research.
- You gain a loyal audience once you rank on the keyboard you choose.
- By doing keyword research, you can understand your competitor, know their strategy and you can also understand how much work you will have to do to leave them behind.
- The main purpose of doing keyword research is to get a high rank using the Google search engine and if your content is doing the bank then you get organic traffic which is the factor that gives you the highest return of investment.
- The traffic you will get by ranking the keyword in google earns more than both ads and affiliate market.
How to generate quality keywords for your SEO campaign?
To get a high rank in any search engine, you should take care of many things while doing keyword research so that you can properly optimize the content of your website or blog and get a higher ranking.
While doing keyword research, you will find many such keywords which have very high search volume and competition. It is a bit difficult for you to rank on such keywords.
High competition on the keyboard means that the many sites of high authority have already worked on that particular keyword. Websites whose domain authority is above 50 are called high authority websites.
In the initial phase of the search engine optimization process, you should find keywords that have good search volume and low keyword competition.
There are many free and paid SEO tools available for keyword searching using which you can find great keywords for your website.
Every Indian SEO agency/expert has his way to do keyword research। We are going to tell you three such tools, with the help of which you can understand the near and future of any keyword, as well as with the help of tools, you can also simplify the process of other search engine optimization of your website. If you have an interest in the field of SEO, then you must have heard about these SEO tools
Two of these suggested tools are premium while one is free from Google.
- Google keyword planner
SEMrush tool is a popular SEO tool that specializes in keyword research, competitor analysis, and Google Ads campaign optimization.
The first thing you have to do for this is to buy SEMrush. Don’t worry, you can also use it for free. SEMrush gives you a 7-day free trial, after that, if you find it useful which is going to be 100% then you can buy it.
To analyze keywords correctly, SEMrush shows you the keyword data in 4 parts-
1. Keyword Gap
Keyword Gap is a tool that shows you a list of keywords that rank many of your competitors. And when you find a keyword that ranks for many competitors, then you should understand that you also have a good chance for ranking.
For example, when I put two of my competitors into the tool, I found a long series of really interesting keywords that I had never seen before.
Pro Tip: By default, it implies you keywords that rank in the top 100 of Google’s SERPs.
That’s why I set up a filter to only look for keywords that both sites rank in the top 20 and top 10. And that simple filter gives me a much more useful list of keywords to work with.
2. Keyword Overview
You can also use the SEMrush Tool like a traditional keyword tool. You can pop a seed keyword into the tool, and get a list of keyword ideas and parameters for that term.
For example, here is what I get when I put “Ration Card” in SEMrush. I got some important material (like Search Volume and CPC). Along with this I also get a very reliable keyword difficulty score.
SEMrush also generates a list of suggested terms in which my seed keywords are (Phrase Match Keywords). It gives me words that are related to my keywords. But it doesn’t need to include my seed keywords.
And if you’re interested in Google Ads, you can see an overview of which sites put the highest bids in that period.
3. Keyword Magic Tool
This SEMrush element is fitted out with a very modest feature. It induces a ton of keyword ideas. For example, when I put Paleo Diet in it, I get a massive list of 83,722,060 related keywords. Fortunately, you can sort the list by search volume, difficulty, CPC, etc.
4. Keyword Difficulty Tool
Detecting keyword competition can be a daunting task. You have to keep all these things in mind:
- Page Authority
- Domain Authority
- On-Page SEO
- Content Quality
- User Intent
- Also many more
Enter SEMrush’s Keyword Difficulty Tool
It doesn’t analyze everything you need to know about the keyword. But it helps you to find out whether you have a chance to rank or not.
To use this feature, type a keyword that you want to rank for and you get a difficulty percentage ranging from 0-100%.
How to use SEMrush to find low competition keywords-
This is an SEO tool that helps us to get success in ranking by analyzing all the data of our website. Features like Backlinks, Anchor text, Social sharing count, UR, DR rating, Referring domain, Keyword competition, Ahrefs rank, Organic Keywords, Top pages, Broken links, Backlinks checker, etc are available in this tool.
These tools have built up a reputation as a reliable backlink analysis and competitive research tool over the years, but in recent times, Ahrefs has revamped a handful of new aspects and is available as a complete SEO and content marketing appliance.
Ahrefs Keywords Explorer
Keywords are the only online medium through which you can reach your target audience organically.
Ahrefs keyword explorer is a great tool to find relevant and SEO-friendly keywords for your content strategy.
It helps you generate keywords from a database of over three billion keywords.
When you search for keywords, Keywords explorer will give you traffic estimates of how many times that specific keyword has been searched.
If you live in another country, then which keywords are good Click, CPC and Volume are coming in those countries and you can find out global keywords, that too from Keywords explorer, for your keywords and also their related keywords Volume, CPC Will also tell a list like, with the help of which you can choose the right keywords for your website.
One of the best features of Keywords explorer is that your keyword click data shows you which sites are getting clicks, due to which you can focus on integrating these keywords into your campaign.
Ahrefs keyword research tutorial
Google keyword Planner
Google Keyword Planner is such a tool, with the help of which you can easily find keywords related to any topic.
Google Keyword Planner lets you discover new keywords, know their monthly searches, determine their cost, organize your keywords, and even set up a new AdWords campaign based on keywords.
With the help of the video given below, you will be able to understand better how to use Google Keyword Planner-
Specific Keyword ranking is a common goal of any website or online business. Every website is trying to rank the top keywords related to its industry. When your business comes in touch with a good digital marketing agency, this task will be easy for you to a great extent.
Ranking on a high-competition keyword is a bit difficult, but if done with the right strategy, it can be ranked as well. For the right SEO strategy, you need to take the help of an SEO expert or any good agency. Before hiring any agency, you need to know how they do keyword research and what’s their strategy to get a higher position on a specific keyword.