How is Ecommerce SEO Different From Normal SEO?
An e-commerce website will require a different SEO technique than one that optimizes a normal website. E-commerce websites have more pages than a regular website. It also depends on what type of ecommerce website it is. For example, a startup might have limited product offerings or have more products. The Ecommerce SEO services include optimizing each product with a relevant keyword and optimizing the image. Ecommerce SEO also covers product reviews, dealing with multiple competitors, and many other factors.
It is important to know the differences between Ecommerce SEO and ordinary search engine optimization in order to make your Ecommerce store stand out. In this article we are going to understand ordinary SEO and e-commerce. What are the similarities between them and how they are different from each other.
Table of Contents
What Is Normal SEO?
Normal Search Engine Optimization (SEO), aims to bring the most traffic to a website through bringing it up at the top of a search engine’s results. Individuals and businesses use SEO to increase traffic to their websites. To increase organic traffic, companies often hire SEO experts. SEO specialists are often hired by companies to implement such strategies in order to increase organic traffic. Organic traffic is not generated through paid search efforts like pay per-click (PPC).
- Search Engine Optimization (SEO), is a technique that places a website or URL at the top of search engine results.
- SEO is a technique that businesses and individuals use to increase the visibility of their websites.
- To rank websites, search engines consider keywords and phrases, algorithm, website updates, the hierarchical structure of a site, and clarity of language.
Normal search engine optimization is divided according to their different work processes or different types of website, such as local search engine optimization, global search engine optimization and e-commerce search engine optimization. Each part has different methods and all methods are very similar to the method of normal search engine optimization.
What is Ecommerce SEO?
As you know SEO is the process to generate more organic free traffic from sites such as Google, Yahoo!, and Bing.
For example, when you search Google for something, you will be taken to the search engine result page (SERP).
When it comes to e-commerce websites, then search engine optimization is very important for them because with search engine optimization, your online store shows on the first position of the first page of the search result, due to which customers can easily trust your website and place orders.
An analysis from a few years back found that only 4.8% searchers reach the second page of search results. Page 3? Only 1.1%. It’s only 1.1%.
Ranking on the first page is also important. According to the same study, 32.5% of traffic is gathered by top results. Only 17.6% of traffic is grabbed by the second result. What about result six? On average, you’re seeing less than 5% traffic.
It is important to rank on the first page of Google Bing Yahoo!, Google and Bing. Search terms your potential customers may be using are as relevant to you as possible.
SEO for eCommerce Website
After the banking website, the e-commerce website is considered to be the most complex and largest website in the world. An e-commerce website can have millions of pages, which is a challenging task to rank in search engine results.
Almost all the techniques of e-commerce SEO match with the techniques of normal SEO, but some things are quite different.
For Example – If we talk about product pages in e-commerce, then every single product page of ecommerce is treated like a completely normal website, which uses the whole normal search engine optimization process to optimize. Apart from this, many unique product page optimization is also used.
Let us see the steps which are used only and only in the process of e-commerce search engine optimization, they have no meaning in normal SEO because the normal website does not have a product page.
Steps involve in E-commerce SEO
1.Optimize Keywords for Search Intent
It is long past the days when keywords were enough to fill a product page. Online search is more intuitive. User intent has been the primary focus of keyword search and SEO.
Search intent (or user intent) is the goal of an internet search. This goal is the basis of search intent. It can be divided into four types:
- Informational- A searcher is searching for information (e.g. “what is SEO”, keyword optimization”, how to create a product webpage”, etc.
- Navigation- A searcher attempts to locate a website (e.g. Instagram, Data Feed Watch Solutions, Facebook login etc.).
- Transactional-A searcher is looking to purchase something (e.g., Data Feed Watch integrations, Starbucks coupon etc.).
- Commercial-A searcher compares products in order to make a final purchase decision.
2. Make Unique Product URLs
A unique product URL is another key element of good e-commerce product pages SEO. The URL should contain the product name.
This is why this factor is important for e-commerce product pages SEO.
First, a consumer will immediately know what to expect when they see such a URL. Google will crawl pages that contain relevant keywords much faster and rank them higher.
3. Optimize Product Descriptions to Snippets
Google searches show only selected results. Optimizing product page SEO for featured snippets will help an ecommerce business introduce a customer to the product before they visit its website.
How can you optimize your product pages to feature snippets?
- Your keywords should be focused on the search intent. Your product will appear at the right time and answer the intent of searchers. They are more likely to buy it.
- Reduce your product descriptions. To make it easier for Google crawlers to find your product description, list every feature of the product using a bullet list. Don’t forget to check the readability of your product description. You can use tools such as these to quickly check the text’s readability.
- Analyze the way people search for products. You can find it in the Google results box “People also ask”. These insights will allow you to better understand the needs of consumers searching for product information, and help you expand your keyword list.
Also, it is important to mention that featured snippets will feature a product image. You should optimize the alt text. This is where it’s important to use keywords that accurately describe your product.
4. Create Unique Product Descriptions
Many e-commerce companies that buy products directly from manufacturers use product descriptions on their websites. These product descriptions are easily identified by smart consumers and they will more likely leave your store without buying your product. Google does not like incoherent text and will rank such content lower.
Personalization is a good idea. Writing product descriptions is similar to writing essays. You need to be able to read the text and have creativity in your writing.
This product description also includes words such as irresistible and glassy and buttery-soft. It gives a clear picture of what a customer would expect from the product. The product page is optimized for the target audience by including unique keywords.
5. Use Social Proof
Consumers often search for reviews of products in addition to product descriptions. This can often lead them to make a purchase decision.
Reviews and rankings are important in e-commerce product webpage SEO. They provide credibility information that Google uses to rank websites.
Google’s Special guidelines for E-commerce SEO
Google uses specific criteria to determine the quality of an E-commerce store. This allows Google to rank and affirm your store’s presence. These are the essential aspects that fall under E-commerce SEO and not ordinary SEO services.
- The product page should contain significant and valuable high-quality content. It should include product description, unique images, reviews, and other important keywords.
- Many sellers sell similar products, so their category pages contain product pages main content. Google uses supplementary content to measure quality, which can include product options and layered navigation.
- E com stores have a core module called the checkout page. This page should not ask for any irrelevant information, such as social security numbers. The most important thing in this module is that the user only needs to provide minimal information so they can make a purchase within a few clicks.
- Authoritative Industry Resources are an option for link building.
- Global doors can be opened by social influence. You can connect with potential mass through campaigns and engagements.
- A sitemap can be updated once every 6-8 weeks for a regular site, but it must be updated once a new category or product is added to or removed from an e-commerce website. It is not possible to manually edit the sitemap.
- It is likely that your site will include a Content Management System, (CMS), to allow you to modify the content. It is a challenge to customize the Content Management System (CMS), according to your SEO needs.