Google Keyword Planner: A Complete Guide

  • Home / SEO / Google Keyword Planner:…
Google Keyword Planner

Google Keyword Planner: A Complete Guide

Traffic is the need of every individual site and every single business owner spends lakhs of rupees hoping for the best traffic.  Search engine optimization is considered the best way to bring traffic to the website, and the most important role of search engine optimization is keyword research. 

Keywords are terms or phrases that a customer types on Google to get any information, service, or product.  Choosing the right keywords for the website is a responsible and challenging task.  It demands many years of experience. Thousands of tools are available to do keyword research in the market, some are free and some are pad.  Google Keyword Planner is one of these tools and it is most trusted by SEOs.  Because it is a product of Google. 

Google Keyword Planner provides you the data of keywords absolutely free of cost.  With its complete information, you can find the best keywords for your website. However, Google Keyword Planner has been built keeping Google AdWords in mind so that experts running ads on Google can easily find their keywords. But these services of Google are also used in search engine optimization and get good results. So let’s understand the step by step of Google Keyword Planner.

Drawback-  Google Keyword Planner is a free keyword research tool and one of its main drawbacks is that it shows a very large monthly search range of keywords.  Due to which it is difficult to know the monthly search of the world of Exact.  Because of this many digital marketers use SEO Expert Paid Tools.


When you type any keyword in Google Keyword Planner, the data shown in the above screenshot shows.  Let us know about this data in detail, what it is.

Avg. Monthly Search-  Average Monthly Searches show the frequency of searches on Google for a particular keyword in a month.  According to the screenshot, when we searched for Keto Diet in Keyword Planner, its monthly search was between 100k to 1M.

Ad Impression share-  Ad impression share is the percentage of total eligible impressions your ad receives compared to the total number of impressions received.  Which is calculated by the formula given below.

Impression share = impressions / total eligible impressions

Eligible impressions are determined by taking into account several elements such as targeting settings, approval status, and ad quality.

Top of page bid (low range)-  It is the figure that you pay to Google on the lowest one click.  According to the industry, the figure here keeps on increasing.  The more bids you place on your ad, the higher Google will show you in the search result.

Top of page bid (high range)- This is the figure that Google can charge the maximum for a click on your ad.  The higher your bid, the more beneficial that ad campaign can prove to be for you.  Like you can see in the screenshot above, the maximum video range of the keto diet is around $5, that is, you can google as much as $5 for a single click.

How to get access to Google Keyword Planner?

Do you have a Google Account?  Sure it will.  If not, create a Google account now.  The simplest way to use Google Keyword Planner is to create your account on Google AdWords.  After creating an account, you will follow our given process and easily enter Google Keyword Planner.  

You do not have to spend a single penny to use Google Keyword Planner, you just need to have a Google account.  As soon as you go to your Chrome browser in your Google account and type Google Keyword Planner, you will see a result like this –

Keyword plan

You have to go to the link shown in the picture and you will be taken directly to Google AdWords Keyword Planner.  As soon as you click on the link you will see some kind of interface.

Google Keyword Planner

Now all you have to do is click on Go to Keyword Planner.  Once clicked, you will be taken to the main page of Google Keyword Planner, where you get options to search for new keywords and search volume of keywords based on historical metrics.  You can choose anyone as per your need, mostly SEOs click on Discover New Keywords.

Access Through Google Ads Account

If you already have a Google AdWords account or you want to access through the Keywords panel of your Google AdWords account, then you will see a navigation menu like this-

In which you have to click on Tools and Settings, after clicking on Tools and Settings, you will see all the tools of the award, in which you have to choose Keyword Planner.

In the above screenshot, you can see how your navigation menu will be and the points you have to click on it have been highlighted so that it is easy for you to understand.

When you first try to enter Google Keyword Planner through a Google AdWords account, you will first need to convert from beginner mode to expert mode.  Only after doing this will you be able to get to the navigation as in the screenshot above.

In the above lines, we told you how to get asses in Google Keyword Planner Tools.  Now next we are going to tell you how you can use Google Keyword Planner.  And you can generate the best keywords for yourself.  We will understand it with the help of an example.

Suppose you are a digital marketing agency that is recently doing search engine optimization of your website.  A digital marketing agency offers many types of services like search engine optimization, lead generation, email marketing, content marketing, then we will do keyword searches about these services.  We will try to find out by which term do customers get these services?  To know this, let us take you to the dashboard of Google Keyword Planner-

Look at the screenshot above. First of all, we will try to find out the details of those keywords which exactly match our business.  Like Digital Marketing and Digital Marketing Services.  We can also set our target country or any city.  You can also change the language of your keyboard as well.  When you’re targeting locations, Google Keyword Planner shows you the numbers of those people estimated.  Which your ads can reach is a great option.

Google Keyword Planner can get data of many keywords at once. We are just getting the data of two keywords Digital Marketing and Digital Marketing Services which are shown in the below screenshot.  While you have accessed the Google Keyword Planner dashboard and found your favorite keywords, now I am going to share some extra advanced tips with you, which can be implemented at the point of keyword research.

Free Keyword suggestion-  Google Keyword Planner, in addition to providing the data of a specific keyword, also provides a list of related or alternative keywords related to that keyword.  Which can match your website.  Take a look at the screenshot below that we searched about SEO and how Google Keyword Planner suggested other keywords related to this.

Location and language-  Google Keyword Planner gives you the option to target your customers by location and language.  You can select your target location and language and see how many customers you have in that location or language.  In the above screenshot you can see that we have selected India Country and English Language .  You can change this according to you. When you change the location, it will estimate the number of people who can find you through your selected keyword. It is mainly used to run Google Ads and to know potential traffic in specific countries and languages.

In the above screenshot you can see how we targeted Delhi for search engine optimization keywords.  And I came to know that if I run my Google Ads only in Delhi and target search engine optimization keywords, then I can easily reach around 3:57 crore people.

Date setting -date setting is another advanced option of Google keyword planner by which you can adjust your date according to your need.  If you want to see the trend of a specific keyword for a few months, you can use the date setting.  The date setting can only show you data from the past several years.  You can see in the screenshot that we have filtered the search volume on SEO keywords from July 2017 to June 2021.

Many more-  In Google Keyword Planner, you will find many such small features that can make your data very specific.  Explaining them all can be quite long.  If you go to the dashboard and try them, you will understand in a better way.

Alternative of Google keyword planner- there are huge number of Keyword research tool on internet some are paid and some are free I am going to describe some most famous and fabulous keyword research tool which you can use to get exact keyword data for your website।  The tools given in the list are my favorite and I have been using them for years.

You may not like any of these tools, it depends on the way you work.

Top Google keyword planner alternative-

  • Ahref
  • SEMrush
  • Keyword everywhere


Ahrefs is known as one of the best Search Engine Optimization tool in the world.  Their main services are backlink auditing, site analysis, keyword research, rank tracker, content explorer etc. Do you take a paid search engine optimization but some services are absolutely free which are as follows –

List of Free Ahrefs SEO tools →

  • Webmaster Tools
  • Backlink Checker
  • Broken Link Checker
  • Website Authority Checker
  • Keyword Generator
  • YouTube Keyword Tool
  • Amazon Keyword Tool
  • Bing Keyword Tool
  • SERP Checker
  • SEO Toolbar
  • WordPress Plugin
  • Keyword Rank Checker
  • Keyword Difficulty Checker
  • Website Checker

Apart from this, some of the main services of ahrefs are as follows-

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Extra tools & features
  • Domain Comparison
  • Batch Analysis
  • Link Intersect
  • Content Gap
  • Email Alerts
  • SEO Checker
  • SEO Software
  • Word Count
  • Traffic Checker

Ahrefs Keywords Explorer- With the help of this tool, you can see the exact search volume of any specific keyword, which is difficult to see in Google Keyword Planner.  Google Keyword Planner shows search volume in a very large range, while you can see the monthly exhaust volume in it.  Along with this, you can also see the list of sites that are ranking on that particular keyword.  It is a kind of all in one search engine optimization tool which makes each and every process of site auditing easy.


SEMrush is a website auditing tool that covers all aspects of search engine optimization.  With the help of its unique features, you can perform search engine optimization of any website from basic to advanced levels.  Some of its main features are as follows –

Rank Tracking:  This feature allows you to know about the ranking of your website on one of the identified keywords.  It is very easy to use. All you have to do is go to the Try Position section and type in your domain and the keywords you want to track.

Organic Research Tool: With the help of this feature, you can get very in-depth information about any party keyword. This tool helps you to rank on a single keyboard.

HTTPS Implementation Report : The tool includes HTTPS reports to identify sales losses, errors during a website migration from HTTP to HTTPS.

Keyword Magic Tool: This tool from Semrush has a database of about 2 million keywords.  Which provides you keywords according to your business or niche.  At the same time, it also provides the data of the websites coloring on its word.

Keyword Analyzer Tool: The Keyword Analyzer Tool allows you to search for over 1,000 selected keywords of your choosing.

This tool allows you to select more than 1000 keywords, with the help of which you can get important keywords for your website.

Position Tracking Tool:  When your keyword research is done.  And as you begin the process of search engine optimization to rank on those keywords, you need to track your efforts.

With the help of this tool, you can track your position on a specific keyword.  And at the same time you can see which of your competitors are working on that keyboard.  The best part is that the tool keeps sending you reports weekly on the given email.

NOTE- SEMrush is a paid tool, but it offers a free 14-day trial.  For which you have to create your account by visiting its official website. Some of its services are free which you can use daily.  For more details visit the official website of semrush.

Keyword Everywhere

When it comes to free keyword tools, Keyword Everywhere is at the top.  This is a keyword extension that can be installed in Chrome and Firefox to see the data of CPC, volume, competition etc. of any specific keyword.

It supports a variety of search engines like Google Yahoo Bing Firefox.  Using this, you can also target long-tail keywords.  How to install –

If you use search engines like Google Chrome, Yahoo, Bing and Firefox, then simply you have to type the keyword everywhere in your search box, then go to its official website and download its extension.

As soon as you download, the icon of Keyword Everywhere will appear in your tool bar, by clicking on the icon in the toolbar, you will have to create your account in which your email is required.

An API key is sent to you over email.  You update the API key by clicking on the icon on the toolbar.

You have to close all your windows and then open your browser again.  Now whatever keyword you enter on Google, its data will show in detail on the right side of your browser.