Call to Action (CTA), is a term used to describe any device that provides immediate feedback or stimulates immediate sales. CTA is a term that describes the use of words and phrases in an advertisement message, sales script, or web page to get viewers to take a certain action.
In simple words, a call to action can be a line or image, or a button, that prompts the viewer or user to take immediate action. CTA (Call to Action), is the final instruction for users. CTAs, or Call to Actions, are used frequently in marketing strategies to get users to take the desired action.
The desired action could be “Subscribe”, “Add to Cart”, Buy Now, filling out the contact forms, signing up for webinars, testing any product, signing up for a PDF, or downloading any other action that requires the user to take a specific action. CTAs can be described as “Buy Now”. This article will explain everything about calls to action.